INSIDE HYPEBEAST FLEA

RAWEMO GAME WIZARDS AT HYPEBEAST FLEA

Huge thank you to everyone who stopped by our space during Hypebest Flea Guangzhou this past May.

Over the course of the even, we showcased the "RAWEMO GAME WIZARDS" capsule alongside our latest Cinema Drop, a project inspired by the tactical grit of METAL GEAR SOLID, the arcade brutality of TEKKEN, the high-speed energy of NEED FOR SPEED, and the chaos of LEFT 4 DEAD, alongside other classic cinematic references that helped shape the world around us. The collection introduced a new range of headwear pieces together with a reminagined version of our iconic tiger rug.

For the presentation, we leaned fully into the spirit of 90s computer mall culture, transparent packaging, bootleg DVD display aesthetics, and the feeling of discovering something nostalgic hidden in plain sight. A “second life” for street nostalgia.

Seeing everyone experience the collection in person meant a lot to us. Thank you to everyone who came through, took photos, shared conversations, and supported the project.